The London based remarketing specialist, Ve, has just acquired LeWeb’ Paris 2012 winner, the French startup Qunb. The transaction, a mix of shares and cash, was completed for « several million euros ». For the British company, it really is about an « acqua-hiring » opération, as they see in Qunb the data-science and data-visualisation expertise they were lacking.
Ve develops a range of conversion optimization tools for e-commerce websites: « Ve sees a real growth of its products base but hadn’t had the time to develop big data expertise ».
This is now done, with the intégration of a 7 people team, who will stay in Paris and develop, for Ve, their « savoir-faire » in Google Insights and Google Analytics’ data collection.
« Paris, the best place for big data »
For Cyrille Vincey, co-founder, with Jean-Baptiste Théard, of Qunb, being based in Paris has been one of the key points of the acquisition : «Paris is the best place to develop big data, developers are really good. In London, they are a lot more expensive ».
Cyrille Vincey now wants to believe in the ambition of a future remarketing giant: the range of solutions developed by Ve is incredible. It is like a « Criteo x 10 », as it currently monitors and analyses 33% of the worldwide e-commerce market. Today they monitor 1 billion product references, and achieve a 25% conversion increase rate. This is done via easy to install solutions, such as a chat tool, with an artificial intelligence scope, as well as emailing solutions. « I quickly understood that they were going to become internet giants » says Cyrille, who sees in this merger a real opportunity to build on his big data analysis tool, a big data additional component that the British company was missing, and which will help develop, amongst other, the pre-marketing aspect.
Ve, founded in 2009 by the very independent entrepreneur, David Brown (who refuses any investment funds agreements) is estimated at a £680 million (€850 million) value. A value creation which has progressed following the recent acquisition of the adtech GDM Digital for $12 million.
David J. Brown, Ve’s CEO and founder, says « Qunb has a highly qualified staff, and is a worldwide leader in the data monitoring and visualisation. By combining Qunb technology and expertise, with what offers Ve, we will be able to provide our clients with an unprecedented visibility level on online buyers habits ». In other words, become the « Nielsen of online economy ». Qunb was launched in 2012, and had integrated two accelerator programs: Le Camping, and TechStars in Boston. The startup had raised €1 million, without disclosing its investors’ name.
By Marion Moreau, FrenchWeb